The superyacht industry enters 2026 in a phase of measured growth, supported by strong fundamentals. After several years of rapid expansion, the market is stabilizing and becoming more strategic, rather than slowing down. The global superyacht market reached approximately USD 21.6 billion in 2025 and is projected to grow to USD 45.16 billion by 2032, reflecting sustained long-term confidence in the sector. Today, more than 5,000 superyachts over 24 meters are in operation worldwide.
In 2025, 470 superyachts were sold globally, marking a 19.8% increase compared to 2024. Around 250–300 newly built yachts were delivered, including 10 yachts over 100 meters, a record year. Approximately 45% of market demand comes from charter activity, highlighting the importance of commercial readiness and high-quality guest experiences.
The Global Order Book for 2026 lists 1,093 projects, a 3.9% increase compared to 2025, with leading manufacturers such as Azimut-Benetti and Sanlorenzo topping unit numbers. Italian manufacturers retain 54% of total global production, followed by the Netherlands, Turkey, and Germany, which focus on larger, ultra-luxury custom builds.
Demand remains strong, driven by rising global wealth and a generational shift in ownership. The average age of superyacht owners has fallen by around 10 years over the past two decades, with the 35–45 age group becoming increasingly influential. This new generation prioritizes flexibility, advanced technology, and meaningful travel experiences over overt displays of luxury.
Engines and power systems have become central to purchasing and charter decisions. Traditional yachts rely on twin high-horsepower diesel engines for propulsion and separate diesel generators for onboard power. Hybrid propulsion systems are now gaining ground, combining diesel engines with electric motors and battery banks. These systems allow silent low-speed operation, reducing fuel consumption by 20–30% in certain cruising conditions.
Advanced energy management systems optimize power distribution between propulsion, hotel loads, and battery storage. Some new builds also explore methanol-ready engines and hydrogen fuel-cell technology, particularly for environmentally sensitive cruising areas. Engine choice is increasingly a strategic decision that affects both resale value and charter appeal.
A notable example is Feadship’s Breakthrough, delivered in 2025 — a 118.8 m hybrid superyacht combining diesel-electric propulsion with a hydrogen fuel-cell system, representing one of the most advanced green propulsion approaches in the industry. Currently, hybrid yachts make up around 5% of the fleet, but this share is expected to grow by 10% annually in the coming years.
Sustainability has shifted from a desirable feature to an industry expectation. Hybrid propulsion, alternative fuels, and responsibly sourced materials are increasingly standard in new builds and refits. Yachts with strong environmental credentials attract more charter clients and retain long-term value. Technology is also central to market performance: smart automation systems, AI-driven efficiency tools, and high-speed satellite connectivity are now considered essential.
As the global fleet expands, identity and presentation matter more than ever. In a market shaped by quiet luxury, cohesive design, refined detailing, and strong vessel branding are key competitive differentiators.
Overall, 2026 is defined by steady growth, evolving client expectations, and a stronger emphasis on sustainability, technology, and experience-led value. Those who adapt strategically to these shifts — across both the 30 m+ superyacht segment and the broader 24 m+ charter-ready market — will be best positioned for success in the years ahead. PSR
Natasa Mulahalilovic is Marine Pleasure Boat Analyst-Europe for Power Systems Research
