PSR Power Systems Research India Private Limited (PSR India), is the India office of Power Systems Research (PSR).​ Our experienced analysts, including our team in India, work with OEMs, engine and component manufacturers, dealers, fleet managers and industry experts to compile model-level data that is considered the leading source of global information on engines, drivetrains and powered vehicles and equipment.

India EV Market Provides Opportunities and Challenges

INDIA REPORT
Aditya Kondejkar

EDITOR’S NOTE: The 5th Annual TWF (Two Wheeler Forum) took place on Feb. 21 and 22, 2024, at the India International Convention & Expo Centre in Dwarka, New Delhi. Hosted in partnership with Trak N Tell, the event spotlighted aspects of the Indian two-wheeler and three-wheeler industry, spanning both electric and internal combustion engines.

The landscape of electric vehicles (EVs) in India is undergoing a transformative shift, with the recent 2 wheeler, 3 wheeler, and EV show held in Delhi showcasing the industry’s dynamic evolution. Despite constituting less than 1% of total vehicle sales, the electric vehicle sector holds immense potential, and is projected to grow to over 5% in the years to come. Currently, the Indian roads host over 5 lakh electric 2 wheelers and a modest number of electric cars. However, the market’s growth trajectory remains subject to fluctuations, predominantly influenced by governmental incentives.

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Ford’s Potential Return to India

INDIA REPORT
Aditya Kondejkar

Ford Motor Co’s unexpected decision to retain its factory in Tamil Nadu and its potential plans for the assembly of the latest Endeavour signals a potential shift in strategy towards a stronger focus on electric vehicles (EVs) and leveraging India as an export hub.

This analysis delves into the implications of Ford’s potential emphasis on EVs and its ability to capitalize on India’s Production-Linked Incentive (PLI) schemes for exports.

Globally, under its current CEO, Jim Farley, Ford is focused on the electrification and digital transformation of core segments in which it is a leader, namely trucks, SUVs, commercial vehicles, and performance cars.

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Mahindra Plans To Double Tractor Exports

INDIA REPORT
Aditya Kondejkar

“Our aim is that with the launch of Oja (platform), we will double our export in the next three years,” says Hemant Sikka, president of Mahindra’s farm equipment sector. “So, we want to increase exports from 18,000 to 36,000 in about three years.”

In collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, and an investment of INR 1200 crore, the new Oja platform could help Mahindra win 25% of the worldwide tractor demand. This includes tapping into new markets such as Europe and ASEAN, as well as strengthening its presence in sectors like horticulture.

Source: Economic Times    Read The Article

PSR Analysis: The launch of Mahindra Tractors’ new Oja platform underscores a strategic move with several critical business implications. First, the entry into the 80,000 unit ASEAN market represents an expansion initiative, targeting countries such as Thailand, Indonesia, and the Philippines. This move aligns with the company’s global growth strategy, capitalizing on the increasing demand for tractors in these emerging markets.

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Construction Equipment Set for Substantial Growth

INDIA REPORT
Aditya Kondejkar

The construction equipment industry anticipates a robust 5-year outlook with a projected 15% year-on-year growth. This optimistic forecast is anchored in the momentum generated by ongoing construction projects and increased infrastructure spending. The government’s substantial allocation of $130.57 billion (Rs 10 lakh crore) underscores its commitment to fortifying this sector.

Moreover, the recognition of the scale and technological prospects within the construction landscape further emphasizes the strategic importance of advancements in this domain.

Source: Times of India:   Read The Article

The construction equipment (CE) sector has undergone significant transformation over the past 2-3 years, marked by major players reaching peak manufacturing capacities and subsequently embarking on expansive growth initiatives.

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Sonalika Group Plans $100 Million for Export Facility

INDIA REPORT
Aditya Kondejkar

Sonalika Group is planning to spend approximately $100 million to set up a manufacturing facility for the production of tractors aimed at the international export market. Production will be used to developing products tailored to meet customer requirements in Latin America, Europe, United States, Oceania and South Asia

“We are looking at investing $100 million to set up a dedicated facility for exports. The new unit will have total installed capacity of 100,000 units and will be commissioned within the next two years,” according to Gaurav Saxena, director and CEO of the company’s International Tractors Ltd., operation.

One-third of the group’s revenue is attributed to exports, and the organization aims to be among the world’s top three tractor brands by 2030, considering the global sale of 1.5 million tractors. Presently, ITL exports 35,000 units and has set a target to reach 100,000 units within the next seven years.

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Bus Sector Bounces Back: EVs Fuel Post-Covid Growth

Aditya Kondejkar

OEMs increasing their focus on the Bus sector to drive growth in the post-Covid period.

Ashok Leyland. One of India’s leading commercial vehicle manufacturers, Ashok Leyland has announced plans to invest ₹1,000 crore in setting up an integrated commercial vehicle (CV) and electric bus (e-bus) manufacturing plant in Uttar Pradesh. This plant is expected to have a planned production capacity of 2,500 buses annually, with the potential for expansion to 5,000 buses per year.

This significant investment is a strategic move for the company and carries several implications and opportunities. This critical analysis examines the key aspects of this investment decision.

“Contingent on market adoption and demand of alternative fuel vehicles in the state, Ashok Leyland intends to invest up to ₹1,000 crore in this new facility over the next few years,” says Shenu Agarwal, Ashok Leyland MD & CEO.

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Maruti Suzuki Plans India Market Expansion

INDIA REPORT
Aditya Kondejkar

Under Maruti’s 3.0 Strategy, the company proposes to expand annual capacity by 2 million units within nine years, and it plans to feature 28 distinct models by 2031. The automaker aims to reach an annual production volume of more than 4 million vehicles by 2031. Of this total, approximately 15% (about 600,000 units) will be electric vehicles (EVs), and about 1 million will be hybrid units.

This represents a substantial 75% surge from the current production capacity of 2.25 million units.

Foreseeing a threefold increase in export volume to 750,000 units by FY31, Maruti intends to allocate 3.2 million units for the domestic market. The company envisions hybrids and EVs comprising approximately 40% of this portion, translating to over 1.2 million units.

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OEMs Target India’s Premium MC Segment

INDIA REPORT
Aditya Kondejkar

The dominance of Royal Enfield in the mid-segment of the premium motorcycle market (300cc-500cc) could be facing challenges from upcoming products. The Triumph Speed 400, a result of a joint development effort between Triumph and Bajaj Auto, and the Harley-Davidson X440, developed through a collaboration between Hero MotoCorp and Harley Davidson, are set to compete in this market segment.

In response, Royal Enfield plans to introduce three new models in the 350-450cc range within the next year.

The Indian motorcycle market has witnessed a favorable trend towards high-end bikes. The phenomenon of premiumization has gained momentum due to increasing income levels, a growing young population, shifting preferences, and a surge in product launches.

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Suzuki Moves Aggressively To Regain India Market Share

INDIA REPORT
Aditya Kondejkar

A key portion of Maruti Suzuki’s mid-term goal to achieve 50% overall PV (passenger vehicle) market share by becoming the number one SUV seller in the country. This is important for Maruti Suzuki because even though the automaker’s market share in the non-SUV segments is more than 65%, its SUV share was only 10.5% in 2022.

Source: The Times of India    Read The Article

Capacity Expansion.

The company is planning to invest Rs 18,000 crore for the Kharkhoda facility in Haryana. This will increase the capacity by one million units. Further, by the end of the decade, Maruti Suzuki plans to invest over 45,000 crore to quadruple production capacity to four million vehicles in order to meet domestic consumer demand and increase exports from India.

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