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2024-01-22

Ford’s Potential Return to India

INDIA REPORT
Aditya Kondejkar

Ford Motor Co’s unexpected decision to retain its factory in Tamil Nadu and its potential plans for the assembly of the latest Endeavour signals a potential shift in strategy towards a stronger focus on electric vehicles (EVs) and leveraging India as an export hub.

This analysis delves into the implications of Ford’s potential emphasis on EVs and its ability to capitalize on India’s Production-Linked Incentive (PLI) schemes for exports.

Globally, under its current CEO, Jim Farley, Ford is focused on the electrification and digital transformation of core segments in which it is a leader, namely trucks, SUVs, commercial vehicles, and performance cars.

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2023-02-20

Deutz and Daimler Form Strategic Alliance

EUROPEAN REPORT 
Emiliano Marzoli
Emiliano Marzoli

Daimler Truck and Deutz have entered a strategic partnership to manufacture engines.  Under the plan, Daimler Truck acquires 4.19% of the shares in Deutz AG, in return for which Deutz pays for access to Daimler Truck internal combustion engines. 

The move is a consequence of Daimler’s decision to stop investing in the development of their medium duty engines (MDEG Series) from 5.1 to 7.7 Litres.  At the same time, Deutz will be able to access Daimler technology and further develop it for off-road applications, such as construction and agriculture machinery. The heavy-duty engines will continue to be manufactured by Daimler Truck at the Mercedes-Benz plant in Mannheim and be delivered to Deutz to complete the engine system.   Production of the medium-duty engines is expected to take place at Deutz in 2028. 

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2020-07-25

Daimler Pursues Fuel Cells on Multiple Fronts

In a statement released June 30, Daimler announced it will be investing “a very substantial sum” in achieving a CO2-neutral future for the transportation sector. Hydrogen fuel cell production facilities are currently in development, with an eye toward mass production of fuel cells and their component parts.

Tyler Wiegert
Tyler Wiegert

Some of the hurdles Daimler is working to overcome are the needs for highly-filtered air and stable ambient temperature and humidity. The materials and components used in fuel cell production do not allow for an easy transfer in process from conventional engine manufacturing.

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2022-03-20

KAMAZ Changes Truck Models Following Daimler’s Exit from Russia

RUSSIA REPORT

March 10, 2022—The KAMAZ plant, which was hit by sanctions, has production orders only until the end of March. Currently, the OEM is working through orders for April and May, according to a company official. Company operations are linked to supplies from Europe, which have been halted, he said.

He also added that production continues, but changes in model range cannot be avoided. The main efforts of the OEM will be concentrated on deeper localization of trucks and rearranging production using local components.

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2020-12-21

Daimler India Adopts Aggressive Dealer Strategy

Daimler India, which recently set up 10 new touchpoints, plans to have at least 350 dealerships across India in the next two years as it looks to deepen market penetration.

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In September, DICV announced plans to grow its BharatBenz dealer network by 10%, exceeding 250 outlets by the end of 2020. With the opening of these new touchpoints, the company moves a step closer to cutting the distance between dealerships from 160 km to 120 km. The company is expanding strategically. The touchpoints are located on leading national and state highways, improving DICV’s golden quadrilateral coverage.

Along with increasing domestic reach, the company is focusing on the export market. Post announcement of the production-linked incentive (PLI) scheme, the company plans to invest in the country. The new investment could be used to increase the localization levels of components to avail the PLI. Furthermore, India has moved to BS-VI norms (equivalent euro 6 norms), it will be relatively easier for the company to cater to domestic as well as an export market with the same engines (with few moderations).   PSR

Aditya Kondejkar is Research Analyst – South Asia Operations – for Power Systems Research

2023-09-21

Daimler’s RIZON Electric Truck Feels like Driving a Car

Daimler recently launched a class 4-5 medium-duty electric truck brand, RIZON, and Electrek got a chance to kick the tires and drive one around. They were impressed at how well it drives (for an 18k GVWR vehicle) and how comfortable it feels like it would be on long shifts.

Rizon is a new brand from Daimler Trucks focusing entirely on zero-emissions in the class 4-5 space. Trucks of this size don’t require commercial driver’s licenses, and you’re more likely to see them around your neighborhood, doing local delivery tasks, equipment rentals, moving businesses, and the like. So, it’s nice to have clean, quiet operation instead of noisy and stinky diesel vehicles.

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2022-08-20

Daimler Beefs Up Western Star Brand


For a number of years, we have been hearing rumors that Daimler will likely put the Western Star truck brand out to pasture, primarily due to the brand’s low market share in the class 8 truck segment.  However, this does not appear to be the case. 

Chris Fisher
Chris Fisher

During the past two years, Western Star has upgraded or is planning to upgrade their entire truck lineup based upon their current platforms.

Western Star typically focuses on the on-highway vocational side of the heavy truck segment along with other niche applications.  DTNA has recently placed an emphasis on the on-highway vocational segment with both the Freightliner and Western Star brands.

The vocational truck segment represents approximately 25% of the class 8 truck market. This is somewhat low volume when compared to the class 8 freight segment, but the vocational trucks are highly profitable for the OEMs. Also having more diversification within the heavy truck market somewhat shields the OEMs from the volatility of the freight only segment.

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2021-09-26

New Russia Electric Transport Plan To Cost US$ 8 Billion

Maxim Sakov
Maxim Sakov

The Russian government has approved a new plan for electric transport development into 2030 that will be implemented in two stages. At the end of the first stage, the plan calls for production of at least 25,000 electric vehicles and the launching of 9,400 charging stations.

By 2030, 10% of all new vehicles should be electrical, and the number of charging stations should increase to 72,000. In Russia, by 2030 it’s planned to launch production of accumulator battery cells, and to build 1,000 hydrogen fuel stations for vehicles.

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