Literature

  MarketTracker™: Syndicated Surveys 
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MarketTracker™ is a series of syndicated surveys developed by Power Systems Research to track market changes for specific applications and products in the power products and drivetrain industry. The MarketTracker™ surveys are based on actual, real-time feedback given by survey sponsors to help explore market and industry developments.

The following MarketTracker™ series are available:

  • PowerTracker™: Gen Set Survey
  • TruckTracker™: On-Highway Truck Survey
  • ConTracker™: Construction Equipment Survey
  • AgTracker™: Agricultural Equipment Survey
  • BoatTracker™: Pleasure Propulsion Boat Survey
  • LawnTracker™: Lawn & Garden Equipment Survey

For each survey, a quarterly analysis is provided as part of the on-going evaluation of market, competitive and product technology developments. Regular consultation with survey sponsors shapes the topical issues explored in each segment group, covering engine-powered applications and products.

The core data for each MarketTracker™ study originates from a series of interviews conducted on a quarterly basis with potential and actual users as well as key dealership and ownership personnel. Market developments in each survey range from a variety of topical issues including:

  • Consumer Trends & Attitudes
  • Consumer Product Awareness & Knowledge
  • Economic Influences
  • Purchasing Patterns
  • Sales Volume Changes & Expectancies
  • Inventory Changes & Expectancies
  • Demand & Supply Activity
  • Brand Activity

As is the case with all MarketTracker™ studies, access to survey information is based on an annual license where subscribers receive access to survey results, analysis and unfiltered commentary made by survey sponsors through a secure web interface.

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