TruckTracker™ monitors the North American on-highway truck market. Utilizing our database of over 50,000 private and commercial truck fleets, we conduct ongoing interviews with fleet managers, purchasing agents and maintenance managers employed at locations in the United States and Canada.

Nine hundred fleet owners and three hundred vehicle dealers are surveyed quarterly to determine their short-term expectations for the market. A quarterly analysis is provided as part of the on-going evaluation of market, competitive and product technology developments. Regular consultation with survey sponsors shapes the topical issues explored in this market segment.

The core data for this truck study originates from a series of interviews conducted on a quarterly basis with fleet owners as well as key dealership and distributor personnel.

Market developments in TruckTracker™ range from a variety of topical issues including:

• Consumer Trends & Attitudes
• Product Awareness & Knowledge
• Purchasing Patterns
• Leasing Activities
• Sales Volume Changes & Expectancies
• Inventory Changes & Expectancies
• Demand & Supply Activity
• Brand Activity
• Product Technology Developments

Applications:

• Light-Duty (1-5 Metric Tons)
• Medium-Duty (5.1-16.5 Metric Tons)
• Heavy-Duty (16.51 Metric Tons & Above)

Subscribers to TruckTracker™ can access survey results, analysis and unfiltered commentary made by survey sponsors through a secure web interface.