ConTracker™: Construction Equipment Survey 

ConTracker™ monitors the North American engine-powered construction equipment market. Construction equipment owners, rental outlets and dealers are surveyed quarterly to determine their short-term expectations for the market. ConTracker™ analyzes market activity and industry developments for various construction equipment applications, brands and customer groups.

A quarterly analysis is provided as part of the on-going evaluation of market, competitive and product technology developments. Regular consultation with survey sponsors shapes the topical issues explored in this market segment.

The core data for this construction equipment study originates from a series of interviews conducted on a quarterly basis with construction equipment owners, rental outlets and dealership and distributor personnel.

Market developments in ConTracker™ range from a variety of topical issues including:

  • Consumer Trends & Attitudes
  • Product Awareness & Knowledge
  • Purchasing Patterns
  • Leasing Activity
  • Sales Volume Changes & Expectancies
  • Inventory Changes & Expectancies
  • Demand & Supply Activity
  • Brand Activity

Applications:

  • Crawler Dozers/Loaders
  • Wheeled/Tracked Excavators
  • Graders
  • Backhoe Loaders
  • Skid Steer Loaders
  • Wheel Loaders/Dozers

Subscribers to ConTracker™ can access survey results, analysis and unfiltered commentary made by survey sponsors through a secure web interface.