AgTracker™ monitors the North American agricultural equipment market. Agricultural equipment owners and dealers are surveyed quarterly to determine their short-term expectations for the market and also gauge inventory levels and criteria for buying equipment.

The core data for this agricultural equipment study originates from a series of interviews conducted on a quarterly basis with equipment owners as well as key dealership and distributor personnel. Equipment covered in this study are based on applications in the agricultural market segment of the Power Systems Research original equipment database.

A quarterly analysis is provided as part of the on-going evaluation of market, competitive and product technology developments. Regular consultation with survey sponsors shapes the topical issues explored in this market segment.

Market developments in AgTracker™ range from a variety of topical issues including:

• Consumer Trends & Attitudes
• Product Awareness & Knowledge
• Purchasing Patterns
• Leasing Activities
• Sales Volume Changes & Expectancies
• Inventory Changes & Expectancies
• Demand & Supply Activity
• Brand Activity
• Product Technology Developments

Applications:

• Ag Tractors
• Balers
• Combines
• Windrowers
• Sprayers

Subscribers to AgTracker™ can access survey results, analysis and unfiltered commentary made by survey sponsors through a secure web interface.