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MarketTracker™ is a series of syndicated surveys developed by Power Systems Research to track market changes for specific applications and products in the power products and drivetrain industry. The MarketTracker™ surveys are based on actual, real-time feedback given by survey sponsors to help explore market and industry developments.
The following MarketTracker™ series are available:
- PowerTracker™: Gen Set Survey
- TruckTracker™: On-Highway Truck Survey
- ConTracker™: Construction Equipment Survey
- AgTracker™: Agricultural Equipment Survey
- BoatTracker™: Pleasure Propulsion Boat Survey
- LawnTracker™: Lawn & Garden Equipment Survey
For each survey, a quarterly analysis is provided as part of the on-going evaluation of market, competitive and product technology developments. Regular consultation with survey sponsors shapes the topical issues explored in each segment group, covering engine-powered applications and products.
The core data for each MarketTracker™ study originates from a series of interviews conducted on a quarterly basis with potential and actual users as well as key dealership and ownership personnel. Market developments in each survey range from a variety of topical issues including:
- Consumer Trends & Attitudes
- Consumer Product Awareness & Knowledge
- Economic Influences
- Purchasing Patterns
- Sales Volume Changes & Expectancies
- Inventory Changes & Expectancies
- Demand & Supply Activity
- Brand Activity
As is the case with all MarketTracker™ studies, access to survey information is based on an annual license where subscribers receive access to survey results, analysis and unfiltered commentary made by survey sponsors through a secure web interface.
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