The Customer Value Model, developed by Professor Bradley T. Gale, is a roadmap to customer insights and price optimization. Power Systems Research extensively utilizes the model to measure, analyze and manage how end-users perceive the benefits and price of your products versus those of your rivals. Comprehensive analysis allows our customers to design more competitive products and price them to maximize long-term profits. We help you to compete more effectively in today's marketplace.

This approach quantifies competitive intelligence and market research data to:

• Rate Products on Key Attributes that Influence Purchasing Decisions
• Compare a Product's Price and Performance to Determine the Most Effective Mix of Features
• Identify the Best Relative Value of your Products

By working in conjunction with Power Systems Research, this customer model will allow you to:

• Understand the Value of Your Products
• Attract and Retain Profitable Customers
• Manage Market Share
• Adjust Product and Segment Pricing to Optimize Profitability