ST. PAUL, MN (January 30, 2006)- Power Systems Research has recently launched its new competitive intelligence product designed to further enhance an organization's ability to compete in the marketplace compared to its competition. The Power Systems Research Competitive Intelligence Center™ allows an organization to closely monitor its competitors' business operations and market activity. The Competitive Intelligence Center™ effectively combines company profiles into one Internet-based tool, allowing subscribers to access the latest competitive market intelligence anytime from anywhere in the world. Companies are analyzed on a continuing basis in order to provide up-to-date competitive movements in the marketplace.

Power Systems Research will collect, maintain and organize company profiles for selected competitors. For each competitor, information is collected through both primary and secondary research methods. The competitor profiles are then maintained throughout a subscription term and updated on a continuing basis for access and review. The Competitive Intelligence Center™ allows subscribers to have one central location to access all competitive intelligence. This service will allow subscribers to use the competitive information gathered by Power Systems Research to adjust its own market, product and pricing strategies according to competitor strategies.

George Zirnhelt, president of Power Systems Research, states, "The Competitive Intelligence Center™ is much more than a software system to organize and manage competitive data. This is a custom-designed, collaborate system in which the results of our unique research and analytical skills are combined with existing company resources to change competitive intelligence from a passive monitoring activity to a proactive, strategic and tactical guidance process." Zirnhelt goes on to say, "The most effective means of compiling this type of highly valuable but highly sensitive information is to develop a systematic and consistent analytical methodology which can drill down from known reliable information to highly specific and more valuable product, customer and policy related information that drives competitive strategies and tactics. Power Systems Research provides valuable competitive information which can not be readily accessed through published documents or other reliable sources of information."

Depending on the type of company being profiled and the level of detail needed, the research methodology may differ when gathering intelligence for a selected competitor. Research is driven by quantitative and qualitative techniques in which both primary and secondary research methods are employed. The quantitative approach combines historic, published information with current market influences and assumptions to produce baseline information. Qualitative techniques are then incorporated by Power Systems Research analysts to add intelligent thought and provide strategic and tactical guidance and consultation.

For information regarding the Competitive Intelligence Center™, please visit http://www.powersys.com.

Power Systems Research is a global market research and consulting company specializing in the engine, original equipment, and components industries. Since the company was founded in 1976, Power Systems Research has been the authoritative source of market information and business intelligence to the power products and drivetrain industry. Power Systems Research is headquartered in St. Paul, Minnesota and provides market data and customized project work to the world's leading vehicle and equipment OEMs and component suppliers. The company has a global presence with operations in Detroit, Brussels and Tokyo. Further information is available at http://www.powersys.com.